I dig denim

I dig denim is a Gothenburg based denim brand for kids between 2-15 years founded in 2009 by designer Hanna Clavegård. As of today, I dig denim is represented in 15 countries worldwide, selling in 80 carefully selected stores.

I dig denim's belief is that what you wear reflects your personality and think it’s important that you feel comfortable in your clothes. Therefore have carefully considered every detail and our collections for kids are characterised by good quality, perfect fit and unique washes.

The inspiration comes from the wild elements of the Swedish west coast – the sea, rocks and open skies – which are ever present and reflected in the colour schemes and fadings of the fabric. The collections are based on denim and completed with pieces in soft fabrics and shapes. Each I dig denim piece is characterised by a strong sense of style, with a clearly relaxed and carefree expression. I dig denim stands for a natural yet cool look.

See all I dig denim products


No outfit is complete without accessories! Check out SODA shop’s Accessories to add a stylish twist. Or visit the Jeans & Pants collection to complement your boy’s shirt and jacket combo.