Get your Hoot on! That’s the catch-cry of cult Australian children’s wear label, Hootkid. A mish-mash of colours and styles with bags of personality; Hootkid is all about making kid’s fashion affordable, entertaining and totally outrageous.

Inspired by kids ‘just having fun’, Hootkid was founded by Caroline Marvelli, a savvy Melbourne businesswoman with years of fashion experience gained as a buyer for some of Australia’s biggest and best retailers. Caroline wanted to craft a new generation of edgy street wear and accessories for children that said, “This is me – I may be a kid but I still know how to be fashionable, individual, and FUNKY!” After all, that’s what Hootkid’s ethos is about – letting kids be kids and bringing fun into their lives!

Hootkid is loud and proud for what it has achieved since its inception in 2011 and is spreading it’s FUN FEARLESS FASHION message across the country. 

Each design is hand-crafted using quality fabrics in a kaleidoscope of bright colours, bold patterns, beautiful prints and an array of trimmings. All have been individually designed by Caroline with her keen eye for making functional, durable and comfortable kid’s fashion for the mini fashionistas aged 1-12 years old.

Hootkid provides the perfect wardrobe for any little one to express their personality! Whether it be the mini-fashion setters, urban cowboys, little princesses, budding musicians or experimentalists; Hootkid brings a collection of unashamedly bright, bold and comfortable garments to kids that will take them from sleepy mornings at home, to action-filled afternoons in the park and everywhere in between!

Give it up for Hootkid….MAKING KID’S FUN FASHIONABLE!

See all Hootkid products


No outfit is complete without accessories! Check out SODA shop’s Accessories to add a stylish twist. Or visit the Jeans & Pants collection to complement your boy’s shirt and jacket combo.