Established in Auckland, NZ in 2013 to bring something cool for boys to wear because boys are rad, they are curious and funny as heck and they’re never afraid to be loud and crazy. They have ceaseless energy, buckets of courage and boundless imaginations. They live in the moment, are free-spirited and totally awesome and we find them completely inspirational. We think we know a thing or two about boys and we design our gear to compliment their free personalities. We do cool and comfortable and we don’t do stiff and boring.
Susan started Band of Boys clothing store as she felt there was a great opportunity to do something cool for boys as there was a pretty big void in this market. It felt really natural for her to be designing stuff for boys as after growing up with two brothers and now with two sons Susan really think she know a thing or two about boys! She really loves what she does and a huge reward for me is being able to work with my boys and include them in the process along the way; from getting their thoughts on boys clothing designs and colourways, to product testing to modelling the ranges. Susan am super excited about the future and seeing lots more of my ideas come to life.